Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Leveraging the Monopoly brand for gift sales

Mark Fletcher
May 23rd, 2014 · No Comments

monopolyWe are testing interest in the Monopoly brand with a selection of Monopoly themed gifts as one of several new brand stories for Winter. With Monopoly being a winter rainy day game for many we figured this is a good time of the year to promote this brand.

We have the range displayed adjacent to cards – promoting it as a gift with card opportunity.

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Category: Gifts

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