Winter is often the slowest of the four seasons in retail … make it one of the best by making your shop warm. Dress your window in warm colours, feature warming products – warming physically and or for the soul – play your mix of warm music, offer warm soup or at least coffee and tea as a treat and, if you have the right facilities, why not fresh warm food like cookies or cake?
While some of these ideas will take time and could only be done on certain days, others such as the window and product placement could be season long with changes to keep it fresh.
Push back on winter being cold and dreary – make your shop appealing and comforting through the season. Customers will remember you for proving this.