Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Is warm weather affecting your sales?

Mark Fletcher
May 26th, 2014 · 3 Comments

I was kind of surprised to see the article in The Age reporting  warm weather is affecting sales. While I understand the impact weather has on fashion, I didn’t expect much impact elsewhere, especially not in the newsagency channel.

What do others think?

4 likes

Category: retail

3 responses so far ↓

  • 1 Brendan // May 26, 2014 at 3:05 PM

    In a situation like ours where we are in a complex that is within a street shopping environment, warm weather encourages customers to shop outside as opposed to inclement or hot weather that encourages shopping within the centre.

    0 likes

  • 2 James // May 26, 2014 at 5:31 PM

    Warmer weather is definitely holding off the winter retail doldrums with sales holding up longer in May than normal. I fear it is only a short term reprieve however.

    0 likes

  • 3 h // May 26, 2014 at 8:06 PM

    Warm weather is deflecting readers – can’t wait for the first chill day – our magazine sales will spike and I tease the customers that it’s “indoor sports weather” …. The wet Saturday before Mothers Day was big because blokes couldn’t mow the lawn and needed a magazine fix !

    0 likes

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