This is a smart, proactive and relevant fashion business.
Not only is the home delivery idea very cool, their promotion of it using a simple blackboard placed in the window is eye-catching.
I think newsagents could copy this approach – in terms of promoting home delivery of anything you ell as well as promoting it in such a low cost yet impactful way.
Delivery was at the heart of our channel’s start up yet we’ve retreated from that. Have we given up a service that is more relevant today than ever?