Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

It pays to be connected

Mark Fletcher
May 28th, 2014 · No Comments

I supplier yesterday offered newsagents and other retailers a deal on a limited-stock range. 24 hours later it’s just about sold out. Newsagents who only look at emails every few days or who prefer to receive notices by fax or prefer a call from a rep have missed out.

Just as retail is changing rapidly so must we respond to opportunities quickly.

Lead times are shorter and fewer opportunities are open ended. The more connected more always on newsagents will get the better deals.

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Category: newsagency marketing

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