I’m happy with the profile published by Stationery News recently. It accurately reflects my views on stationery and opportunities we have. For me, the key quote is:
Newsagents have control over stationery – what they range, how it is displayed, how it is priced and how it is promoted yet they all to often do not embrace these opportunities.
Our success or otherwise with stationery depends on us. reading the article again is a reminder that we can do more with this core department.