Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

If the Officeworks approach to advertising frustrates you…

Mark Fletcher
May 29th, 2014 · No Comments

The Checkout on ABC TV tonight has a segment about the Officeworks type of advertising – we’ll beat anyone’s price, the type of advertising I have written about here before. ┬áIf the promo I have seen reflects what they air then this should be must-see viewing as it suggests that shoppers pay more as a result of the advertising.


Category: Newsagency management · newsagency marketing

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