Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Aussie newsagents are not the only ones oversupplied with magazines

Mark Fletcher
May 30th, 2014 · 2 Comments

ukmagspocketguideA colleague newsagent from Ireland shared this story and photo, demonstrating that the magazine distribution challenges that frustrate us here in Australia frustrate newsagents on the other side of the world:

The World Cup is fast approaching and we are inundated with various World Cup titles trying to cash in.

When going through my magazine delivery this morning I came across a supply of “Pocket Guide World Cup” which is a “box out”, not ordered.

That in itself is bad enough but what really took the biscuit is that it was clearly on sale in another shop first, as their “Centra” price tag is still on the magazines.

Obviously this Centra store returned the magazine to EM News who then decided to pass them on to me, thanks very much!

Its the old chestnut of not being able to get the titles and supply you need whilst battling the box outs you don’t need and can’t sell, especially the ones that other stores couldn’t sell either.

Looks like it’s the same issues for Newsagents all over the World!

I share the frustration expressed.

6 likes

Category: magazine distribution · Magazine oversupply · magazines

2 responses so far ↓

  • 1 Peter // May 31, 2014 at 8:55 AM

    This is where topping is great it prevents recycling of unsaleable titles.

    0 likes

  • 2 david sanders // May 31, 2014 at 9:26 AM

    we get this all the time and I am not happy that it is allowed to continue…

    0 likes

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