InStyle sold out very quickly and we were fortunate to get extra stock and we’re set to sell out of that. The success is primarily due to one of the best gifts with purchase that we have seen for years. The Camilla iPad case and clutch have appealed to the target shopper perfectly.
We helped drive excellent sales with having the full cover on display plus the gift on display – showing the full value of the purchase. It has been important to promote this issue outside usual magazine fixtures.