The KISS cover on the latest Rolling Stone helps us pitch the magazine to the irregular Rolling Stone shopper, leveraging nostalgia interest in KISS. There are customers who will buy this issue of Rolling Stone because of the cover story but who will not look for it – this is where we have to do our job as professional newsagents of getting the magazine in front of them. I bit of extra attention can help us achieve incremental sales.
Nostalgia covers help Rolling Stone appeal
May 30th, 2014 · No Comments