Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Nostalgia covers help Rolling Stone appeal

Mark Fletcher
May 30th, 2014 · No Comments

magsrstThe KISS cover on the latest Rolling Stone helps us pitch the magazine to the irregular Rolling StoneĀ shopper, leveraging nostalgia interest inĀ KISS. There are customers who will buy this issue of Rolling Stone because of the cover story but who will not look for it – this is where we have to do our job as professional newsagents of getting the magazine in front of them. I bit of extra attention can help us achieve incremental sales.


Category: magazines

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