Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Cool Coles trolly impulse line

Mark Fletcher
May 31st, 2014 · 1 Comment

colestrolleyAt the entrance to a Coles supermarket yesterday I noticed a line of dump bins with $15 shopping trolleys. This is smart buying and placement by Coles. I’m sure they will sell out in no time – they would have done their homework.

Any retail business with excellent traffic like supermarkets and newsagencies – needs to actively pursue impulse purchase lines that leverage traffic opportunities beyond destination purchases.

I’m positing this photo of what I saw at Coles as inspiration.

4 likes

Category: retail

1 response so far ↓

  • 1 ANDREW // Jun 2, 2014 at 2:04 PM

    Hi,as a newsagent i have been selling and importing trolleys for three years and average 81 sales per month.

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