At the entrance to a Coles supermarket yesterday I noticed a line of dump bins with $15 shopping trolleys. This is smart buying and placement by Coles. I’m sure they will sell out in no time – they would have done their homework.
Any retail business with excellent traffic like supermarkets and newsagencies – needs to actively pursue impulse purchase lines that leverage traffic opportunities beyond destination purchases.
I’m positing this photo of what I saw at Coles as inspiration.