Our supply of Yours was increased by close to 20% by the Bauer Media allocations team without any justification in our sales data. With a consistent (except for one issue) sell-through of between 40% and 50% there is no reason for any increase in supply.
This is gross oversupply by Bauer.
I’d love to know if other newsagents have experienced a similar increase in supply of Yours without justification.
Yours is loss making for us on the current numbers. sales are not covering the retail real-estate and labour involved in carrying the title. the extent of the loss is extended by what to me looks like a broken supply model.
Bauer owned Network Services raves about its Sales Based Replenishment facilities. With Yours being a fortnightly title there are several options for top-up through the on-sale.
A fairer model would be skinnier supply and top up based on sales data. This makes the publisher and distributor more accountable rather than the apparent current model of using the small business newsagent as the warehouse and the back.