Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

With Peppa Pig in the news…

Mark Fletcher
June 2nd, 2014 · No Comments

peppaabcnewsWe have had our Peppa Pig spinner and products in prime position this past week with Peppa Pig so much in the news following a report that the show may be axed as a result of budget cuts.

While the report of possible axing was soon shut down, the brand got plenty of media coverage so it made sense to me that we exploited this with a refresh of our offer. We did resist the temptation to put up a sign – get your Peppa Pig stocks while they last.

In addition to the plush we have small suitcases, play sets, stationery sets and other items. We’re competing with the majors as well as the ABC Shop – and doing okay.

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Category: newsagency marketing · Newsagency opportunities

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