Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Day two of five simple moves for increasing sales in your newsagency: get your adjacencies right

Mark Fletcher
June 3rd, 2014 · No Comments

shopfloorplacementThis week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time.

Here is simple move to make more money by getting product adjacencies right.

All it takes is some thinking about who your shopper is and watching how they shop your shop.

Most card purchases are a gift opportunity. So it stands to reason that you have gifts near cards. This is what we have – even though you can’t see the gift department in this photo.

Today’s tip is about what else card customers may purchase. Our reports show they purchase jewellery and premium collectible bears. So, we responded to their interest and moved both to be placed near cards in such a way that 75% of card shoppers will easily see them.

The result is a bump in sales – from a move that took a few minutes to consider and another few minutes to execute.

The key here is looking at your data and watching your customers – and responding to make it easier for them to do what they want.

Success with a product is often as much about placement as it is about the product itself. This is why an approach of continuous movement is important on the newsagency shop floor. Identifying key shopper traffic routs and leveraging these with tactical placement should help you increase your sales.

Click on the image for a larger version.


Category: Newsagency management · Newsagency opportunities

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