A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Nothing like a school excursion

chocolateI used to love school excursions and fondly remember visiting the Newcastle steelworks and a Gippsland cheese factory in primary and high school respectively.

Today, I got to go on an excursion to the Chocolate Gems factory in Brisbane. While sure it was wonderful taste-testing, the real pleasure came from learning about the products, how they are made and how they are different to more mass-produced products.

Knowing how this chocolate is made compared to other products helps us better serve customers and better promote the Chocolate Gems product. There is nothing like getting valuable product knowledge direct from the factory floor of the manufacturer.

I recommend Chocolate gems to newsagents – their products are ideal for local store bagging or purchasing pre packaged as gifts. They are also good for singles sales at the counter.  The margin is double wham you get from Darrel Lea.  They ship in a smart way so that anywhere in Australia the product arrives fresh.

FYI the folks at Chocolate Gems have no idea I am writing this. They have not asked me to. I am mentioning it because what I saw today was a small business operator competing against some massive international businesses. It reminded me of newsagencies and our competitive situation. We need to support more small businesses.

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