Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Day four of five simple moves for increasing sales in your newsagency: use your counter!

Mark Fletcher
June 5th, 2014 · 1 Comment

dogscatsThis week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time. Here is simple move to make more money by changing your use of your counter.

Take everything off your counter. Now, put something at the counter that you have never had there. Choose products that appeal to your customers. But make sure that your choice challenges your customers and you.

We did this a while back by placing $24.95 plush dogs and cats at the counter – replacing confectionery. Shock horror they sold very well. Amazingly well in fact. Before this experience I would have said that selling $24.94 dogs and cats at the counter would not work.

Your counter space should be part of your continuous improvement commitment. An approach of continuous movement is important on the newsagency shop floor.

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Category: Management tip · Newsagency management · newsagency of the future · Newsagency opportunities

1 response so far ↓

  • 1 Carol // Jun 5, 2014 at 9:09 AM

    I did this with Loom bands this week and sold out of the bigger sets and have re-ordered. I had also advertised them on social media. The small sets sold much slower. Does anyone know where I can get a better rang of Loom Bands? I have only got TNW.

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