This week I am running a series of simple moves you can make in your newsagency to increase sales. None requires you to spend any money, only time. Here is simple move to make more money by moving spinners.
Do you move your spinners? When was the last time you placed spinners in different locations? If you don’t place your spinners in different locations, are your spinners working as well as you need and or expect? If the answer to this question is no then move them.
Moving a spinner can open the products it holds to shoppers who may not have seen the products in your shop previously.
As a rule, no spinner should be in the same location more than two weeks – except in exceptional circumstances where you know that moving the spinner will love sales.
We need to run our newsagencies with a gift shop approach to the shop floor – major changes every two weeks, following a process of continuous movement.