As part of their Happiness Thursdays promotion a couple of days ago, Meshel & Tommy on Nova has someone live on air in a newsagency in Melbourne buying magazines for customers who called in. A colleague heard this live and send me this:
I was listening to the radio yesterday in the car and the breakfast program Meshel & Tommy was doing a segment called happiness Thursdays. This week there focus was on magazines. The way they pitched it was that buying a magazine was a luxury and it made people happy. They specifically mentioned the smell of a new magazine. They had a radio staffer in Burnley newsagency in the magazine section. People called in and told her what magazines they wanted and she bought them for them. The magazines I remember being bought were Better Homes and Gardens and frankie.
This is a terrific story, one that should warm the hearts of newsagents.
Thanks NOVA and thanks Meshel & Tommy.