Australian Newsagency Blog

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Meshel & Tommy on NOVA Melbourne promote magazines & newsagents

Mark Fletcher
June 7th, 2014 · 2 Comments

As part of their Happiness Thursdays promotion a couple of days ago, Meshel & Tommy on Nova has someone live on air in a newsagency in Melbourne buying magazines for customers who called in. A colleague heard this live and send me this:

I was listening to the radio yesterday in the car and the breakfast program Meshel & Tommy was doing a segment called happiness Thursdays. This week there focus was on magazines. The way they pitched it was that buying a magazine was a luxury and it made people happy. They specifically mentioned the smell of a new magazine. They had a radio staffer in Burnley newsagency in the magazine section. People called in and told her what magazines they wanted and she bought them for them. The magazines I remember being bought were Better Homes and Gardens and frankie.

This is a terrific story, one that should warm the hearts of newsagents.

Thanks NOVA and thanks Meshel & Tommy.

7 likes

Category: magazines · marketing

2 responses so far ↓

  • 1 Lance // Jun 7, 2014 at 8:48 AM

    I’ve sent Meshel and Tommy a note about this.
    They deserve some thanks.

    Even though the segment was not a direct ‘Ad’ for newsagencies, it would have made a point and had ppl thinking.

    All too often small business if forgotten in the media, seeing and hearing some public acknowledgment is great.

    Well done M&T ;-)

    6 likes

  • 2 Mark Fletcher // Jun 7, 2014 at 10:37 AM

    Great stuff Lance. I did as well as soon as I heard about this. People can Tweet them at: @MeshelandTommy

    0 likes

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