Take party goods – does your party department feel like a party? If is fun to shop? Can your customers see what you have on offer? Or, are your products all in their packs with your customers needing to read to understand what you offer.
Show don’t tell. Get products out and on display. Make some visual noise from your party department and get more traffic there as a result. Do it right and kids will bring their parents.
I was at newsagency and gift supplier Artwrap during the week – included in their extensive range products is a party goods section. In their showroom they have done what newsagents should do – they had product hanging just in that section, separating it from other sections and bringing a party feel to this part of the showroom.
Marketing inside your shop is as important as marking outside. Your success at engaging shoppers is up to you.