Typo is a chain of homewares and stationery shops owned by the Cotton On group. They compete successfully with newsagents in what we call the social stationery space. Indeed, they do this well.
I think we can learn a lot from Typo – from their effective front of store displays to their ranging to their price pitch.
To the shopper their products look like good value and maybe they are compared to similar products elsewhere. Having looked at prices for some similar lines sourced from China, I suspect that the margin being achieved in Typo stores is excellent.
Typo stores are a good place for newsagents to visit for retail inspiration. Their fixturing, product ranging, victual merchandising and tactical product placement can teach us a lot. We ought to look carefully at their stores as they are taking business from our channel.