I’m not sure what data Network Services has to justify sending us Asiana Wedding. It’s a new title for us and to fit in with wedding magazines we have to take a pocket away from another title. Landlords fine retailers who take more than their allocated space. Maybe we should fine magazine distributors who do this.
Any magazine publisher who feels their titles are unreasonably early-returned by newsagents should look at what Network has done here. They have supplied a new title based on evidence that Asian themed titles are strong for us and applied into an already full segment. Any newsagent with an eye to cash-flow will either early return this new title or early return another title to balance the account.