Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Asiana wedding?

Mark Fletcher
June 11th, 2014 · 1 Comment

weddingasianI’m not sure what data Network Services has to justify sending us Asiana Wedding. It’s a new title for us and to fit in with wedding magazines we have to take a pocket away from another title. Landlords fine retailers who take more than their allocated space. Maybe we should fine magazine distributors who do this.

Any magazine publisher who feels their titles are unreasonably early-returned by newsagents should look at what Network has done here. They have supplied a new title based on evidence that Asian themed titles are strong for us and applied into an already full segment. Any newsagent with an eye to cash-flow will either early return this new title or early return another title to balance the account.

4 likes

Category: magazine distribution · Magazine oversupply · magazines

1 response so far ↓

  • 1 Brendan // Jun 11, 2014 at 12:32 PM

    Returned immediately and supply cancelled. I see nothing of relevance in this title for us.

    0 likes

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