Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Gifts with purchase work for Women’s Health & Prevention

Mark Fletcher
June 11th, 2014 · 2 Comments

magswhprevThe free write band with Prevention and the free training socks with Women’s Health have hit the mark – driving good interest for both titles. We have them next to each other in our women’s health section plus we have them located elsewhere to attract shoppers to looking for a health title as this is where the gifts will work best for us. My advice to newsagents is to ensure that the full cover is on show.


Category: magazines

2 responses so far ↓

  • 1 Wally // Jun 11, 2014 at 9:10 AM

    Do FREE gifts really drive sales. My experience is they have limited influence.
    Worse they take that extra realestate that you were talking about leavin less space for other titles. I wonder how we could measure the extra sales verse the reduced sales of the other title.


  • 2 Mark Fletcher // Jun 11, 2014 at 1:38 PM

    Wally I find they work when it’s a good gift with the right title.


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