Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Terrific World Cup bounce

Mark Fletcher
June 12th, 2014 · No Comments

fifacardsThe extra traffic and sales that have come our way because of the World Cup have been excellent. From these card packs to the magazines new customers have been terrific to see and serve. We do our best to give these new customers a reason to look around and or come back again – otherwise the single visit is not worth as much.

Too often with a major opportunity like the World Cup retailers focus too much on that opportunity and not enough on how to leverage the new traffic bounce beyond the event itself.

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Category: Newsagency management

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