I saw this display of cushions at the Gibson / Unity showroom in Melbourne earlier this week. While the cushions themselves are impressive and make a perfect gift offer for a newsagency, the display itself was even more stunning. Using a couch as the ‘stand’ is perfect. It’s the type of visual merchandising that is perfect for this item and perfect for a newsagency: casual, fun and visually impactful.
How we display what we sell is as important is the products we offer. Suppliers who offer visual merchandising inspiration – like on show at Gibson / Unity right now – are more valuable for us as more newsagents transition from the traditional newsagency offer to something more current.
While the space taken by the couch could be a challenge for some newsagents, I could see a reasonable impact being achieved with a chair or two as the ‘stand’ for the cushions – using the couch idea but finessing it to the space available.
Some products work better when not placed on regular shelves.