Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Excellent visual merchandising of cushions

Mark Fletcher
June 14th, 2014 · No Comments

couchVMI saw this display of cushions at the Gibson / Unity showroom in Melbourne¬†earlier this week. While the cushions themselves are impressive and make a perfect gift offer for a newsagency, the display itself was even more stunning. Using a couch as the ‘stand’ is perfect. It’s the type of visual merchandising that is perfect for this item and perfect for a newsagency: casual, fun and visually impactful.

How we display what we sell is as important is the products we offer.  Suppliers who offer visual merchandising inspiration Рlike on show at Gibson / Unity right now Рare more valuable for us as more newsagents transition from the traditional newsagency offer to something more current.

While the space taken by the couch could be a challenge for some newsagents, I could see a reasonable impact being achieved with a chair or two as the ‘stand’ for the cushions – using the couch idea but finessing it to the space available.

Some products work better when not placed on regular shelves. 


Category: visual merchandising

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