Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Terrific colour blocking of stationery

Mark Fletcher
June 18th, 2014 · No Comments

whitccolourstatCheck out the colour blocking of stationery that I saw at a newsagency-like Whitcoulls store in New Zealand earning this week. It looks good, very appealing. Their clever buying and in-store colour blocking helps them position paper clips, bulldog clips and rubber bands differently to what we see in the average Australian newsagency. This approach appeals to a broader audience.

Click on the image for a bigger picture.


Category: Colour blocking · Stationery · visual merchandising

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