At the Christchurch Gift and Homeware Fair at the start of this week I saw another excellent example of effective colour blocking that is as relevant to a retail newsagent as it is at a Gift Fair trade display.
This gift / homewares supplier laid out their stand by colour, taking care to place colours next to each other that enhanced the impact – following a chart. The result was a series of stunning displays that many stopped and looked at.
Taking time with product placement and placing items which complement each other enhances impact. By compliment, I mean the two colours are on the opposed of the colour spectrum. This is why the orange and the blue in the photo work so well when placed next to each other – far more effectively than blue and green together or orange and yellow.
Colour blocking for impact and drive shopper engagement and this can attract new shoppers to your newsagency as well as getting existing shoppers engaging more with what you sell.
If you have lottery and newspaper customers who purchase nothing else, could it be that you are not doing anything stunning with your displays to drive their engagement?
If you don’t get lottery shoppers purchasing anything else stand at your lottery counter and follow with your eyes their exit from the business. What are you doing to grab their attention – tactically or visually through, for example, a colour blocking strategy.
What we achieve in our newsagency businesses comes back to us. The more actively and thoughtfully we engage the better the outcomes for us and for our customers.
It would be easy to dismiss this blog post as being about homewares and not relevant to us. Rather, it is completely about how we manage our newsagency businesses and the current-day professionalism we bring to the retail stories we tell through our displays.