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Did you pull Archer magazine from your newsagency shelves?

Mark Fletcher
June 20th, 2014 · 26 Comments

The publisher of Archer magazine reports that some newsagents have pulled the magazine from their shelves. Someone apparently connected with the title also tweeted: Bunch of newsagents being jerks, refusing to stock the amazing new sexual diversity journal, . I responded noting I’d be happy to stock the title.

As magazine specialists we are not censors. If we were we’;d have to stop carrying any daily newspaper with ads promoting prostitutes where their services are illegal. Our job is to offer our customers what they want within the law. Archer looks like a good special interest title.


Category: magazines

26 responses so far ↓

  • 1 Steve // Jun 20, 2014 at 4:03 PM

    How did they determine this? Archer is an IPS title so there are no early returns to support their accusation. It must be anecdotal evidence that newsagents who have received Archer aren’t displaying it. If newsagents have ordered it from IPS then I can’t see why they would do that and then object to displaying it. The obvious conclusion is IPS once again forcing niche magazines on newsagents with no early returns and newsagents are reacting to it.


  • 2 Garry // Jun 20, 2014 at 4:40 PM

    How do you early return from IPS?

    Once again a beat up


  • 3 Clive // Jun 20, 2014 at 4:43 PM

    We didn’t order it, just pushed onto us by IPS. We didn’t get issue 1 and this is issue 2.

    I got to say the front cover with a ‘young’ looking boy half naked with his mate hugging his arm on the front cover does not do it any favours.

    I also showed it to some of our gay customers and they ran a mile just on the front cover alone.

    The publisher should have gone a bit more conservative.

    It’s high up hiding behind DNA.


  • 4 shauns // Jun 20, 2014 at 5:29 PM

    IPS early returns … I think the twitter was telling poky pies .for what reason , maybe turn customers away from us and to subscription.
    For the record I do not stock this tittle


  • 5 Amanda // Jun 20, 2014 at 5:51 PM

    Is this title on the shelves in Woolworths, BigW, Coles, Target, David Jones or Myer?


    I think the publisher of this magazine is a jerk for making such generalised comments about the ONLY retail industry who DOES support his magazine.


  • 6 Steve // Jun 20, 2014 at 5:53 PM

    I haven’t received it either but if IPS pushed it on me I’d probably stick it out the back and not display it, not because I object to it but because I’m pretty sure I wont be able to sell it. For the record I’m presently displaying Boxed magazine-a WA based fashion and lifestyle magazine-in a box in my back office and no ones ever accused me of disliking attractive women in nice clothes or having a good time,but having had it pushed on me before I know I can’t sell it.
    I’d advise those connected to Archer that if they consider how important newsagents are to them and how unimportant another niche title is to us, jumping on twitter and calling use jerks probably wont go down as the smartest thing your’ve ever done.


  • 7 Andrew G // Jun 20, 2014 at 6:36 PM

    What a prickly issue for the homophobic newsagents.


  • 8 Jenny // Jun 20, 2014 at 6:42 PM

    I just read the article samesame keep Archie on the shelves.
    Had I seen the cover I may have hesitated putting the magazine on my shelves because the boy looks so young but after reading this article I would definitely support it.


  • 9 Steve // Jun 20, 2014 at 7:05 PM


    While I have no doubt Archer magazine has not been put on display by some newsagents due to their homophobia the main objections in these comments is to the publisher making sweeping accusations when we as newsagents know how their distributors (IPS) business model works,how their pushing of unwanted magazines affects newsagents and how that business model means the publisher doesn’t have the data to back up their accusations.


  • 10 Mark Fletcher // Jun 20, 2014 at 7:54 PM

    I’ve responded directly to the publisher on Twitter and they have accepted that.


  • 11 shauns // Jun 21, 2014 at 5:47 AM

    Andrew G this has nothing to do with homophobic newsagents . There are a hell of a lot of magazines that do not even make it to the shelves so why single this one out . Normally when a publisher publicly slams newsagents we want to wipe out hands of them ,why not this time .


  • 12 Andrew G // Jun 21, 2014 at 7:35 AM

    Where do u place Archer magazines Shauns?


  • 13 shauns // Jun 21, 2014 at 7:48 AM

    Didn’t get an option of getting it and have never heard of it , no customer has ever asked for it .If a customer ask for it I will get it in and an extra copy as well I have no problem with it .Untill that day comes I would have to make a judgment call as to weather I think it would sell and I don’t . I also made I judgment call just the other day about a log cabins magazine that I sent back .I sent it back because I know it would not sell in my store not because I am anti logging or something like that .


  • 14 Steve // Jun 21, 2014 at 8:46 AM


    I think the publisher needs to do more than accept it, they need to learn from it and understand how the industry they decided to attack works.


  • 15 Mark Fletcher // Jun 21, 2014 at 8:52 AM

    Steve from offline conversation I can see this happening. They are not the first publisher to lump all newsagents together.


  • 16 Amanda // Jun 22, 2014 at 9:21 AM

    A question for the people associated with archer magazine and Mr Andrew G…

    How would you propose to launch this magazine into the retail environment without newsagents?


  • 17 Andrew G // Jun 22, 2014 at 11:38 AM

    Mark’s gay cinema rooms.


  • 18 Mark Fletcher // Jul 6, 2014 at 2:06 PM

    The Conversation has referenced this post and comments FYI:


  • 19 Clive // Jul 6, 2014 at 3:25 PM

    The writer and some of the comments have some interesting points on what newsagents may become ’boutique’ or censorship what others have a right to see or buy.

    I have the opinion that the last time I checked my name was on the lease and at the end of each month I’m the one who has to pay the rent. Therefore, it’s my roof and my rules.

    As one professor said in the comments, if there were a white supremacy mag available he wouldn’t stock it. Not censorship but refusing to give it a stage.

    Like lotto, if you think it’s evil don’t sell it. Like cigarettes, if you think they are evil don’t sell them. Like porn mags, if you think they are evil you don’t have to sell them.

    But what you do have to do is appeal to the mainstream in your demographic. You can’t please everyone 100% of the time, but if you can please 98% of them 100% of the time I think you’re doing a pretty good job.

    Then hopefully you can pay the rent (and yourself).


  • 20 Andrew G // Jul 6, 2014 at 4:38 PM

    I probably wouldn’t stock Archer mag. In Bob Katter country.


  • 21 Tristan // Jul 9, 2014 at 12:49 PM

    Hi guys, Tristan here from Archer Magazine. I’ve read this thread with interest, and just wanted to clarify the answers to some of your questions.

    We know some newsagents refused to stock Archer because IPS received a couple of phone calls from owners requesting not to receive it in future, and advising that the issue should be wrapped in plastic.

    We understand that many newsagents have mags thrust upon them unwillingly, and we sympathise with that situation. The mag distribution model certainly isn’t ideal. However, you must agree it’s outrageous that a sex-positive, intelligent and informative magazine is receiving complaints when there is so much offensive, degrading and explicit content out there.

    As a quick clarification: the tweet which referred to newsagents as ‘jerks’ was NOT from any Archer Magazine team member, it was from an impartial party. Newsagent owners are our friends.

    Thanks for your interest in the topic, and we hope you’ve had a change to flick through the mag. Tristan


  • 22 Chris // Jul 9, 2014 at 1:58 PM

    You also have to understand we are running a business and have to make decisions based on business. I know we have a social responsibility but for those of us in a conservative area stocking a magazine that may make us offend more customers than we would gain is not a wise business decision. I would stock it if IPS supplied me. We have to respect that we live in a democratic society where we can make our own decisions on how we run our own businesses. It may upset some people but it is our choice and you have to respect that just as I hope others respect the way you run your business.


  • 23 Allan Wickham // Jul 9, 2014 at 2:15 PM

    Tristan, thanks for replying, too many publishers choose not to engage with us newsagents. Just one question though. You say the tweet referring to newsagents as jerks was from an impartial party but it seems your twitter account has “retweeted” many negative comments about newsagents. What is your thoughts on that?

    My store is happy to stock any publication without any censorship from me or my staff. I think you need to clarify to your twitter followers that not all newsagents behave the same. Comments like I have read on your twitter account seem to be targeting the channel and not the individual stores that have supposedly pulled your mag from the shelves.


  • 24 shauns // Jul 9, 2014 at 2:21 PM

    I want to know the figures .you say newsagents refused to stock it .how many exactly ? There are thousands of newsagents out there so I hope there was a large amount to warrant the negative tweets.


  • 25 Steve // Jul 9, 2014 at 3:11 PM

    How many exactly? Tristan mentioned IPS had “a couple” of calls about it. I’ve always considered a couple to mean 2. No matter what the real number of complaints is the truth is out of the thousands of newsagents out there it was bugger all.


  • 26 shauns // Jul 9, 2014 at 3:26 PM

    Think before you tweet that’s all I say and I also thinkThis was a publicity stunt by archer magazine to get the word out .


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