News Corp. is showing today how little photos on the front page of a newspaper matter to driving newspaper sales. They have suck a post-it note type ad for their unlimited digital and weekend home delivery subscription over the photo for the lead story of the day – and they did not cover up a celebrity photo on the same front page. Nuts!
Like I just wrote about air fax – I don’t want to encourage my customers to switch to home delivery.
If the people leading News wanted to grow sales, they’d engage with proactive retail newsagents.