Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sunday newsagency marketing tip: show the outcome to inspire sales

Mark Fletcher
June 22nd, 2014 · No Comments

eifelShowing an outcome is common in advertising and marketing in all sorts of businesses. It can work just as well in a newsagency.

Take the humble jigsaw puzzle. By erecting the 3D Eiffel Tower and placing it as a centrepiece of our new Ravensberger jigsaw puzzle display we have attracted new shoppers, people who have not shopped with us before.

What products do you have in your newsagency that you can assemble or otherwise setup to show the outcome your customers can achieve? Expect to increase sales! 


Category: marketing tip · newsagency marketing

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