Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Attracting geeks to the newsagency

Mark Fletcher
June 23rd, 2014 · No Comments

raspberrypiThe Raspberry Pi is a cheap computer that has achieved mass appeal including with geeks. The Ultimate Guide to Raspberry Pi Magbook is a good title for promoting where geeks can see it and see your business as worth visiting. We are using this as a title to pitch relevance to a shopper who might otherwise not find products or titles relevant to them.

There are plenty of products we can pitch to the Raspberry Pi fan: activity packs, geek-themed impulse lines, Dr Who products and plenty of licenced products. These and others are opportunities whereby we can use a magazine to attract a shopper who could be considerably more valuable to us than for the magazine purchase itself.

Check out the Raspberry Pi website to learn more about the customer – it’s fascinating.


Category: magazines · Newsagency opportunities

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