While the deal was not good value in my view, the actual promotion was done in such a way so as to make it feel like a good deal.
The stand itself is excellent, ideal for this type or promotion. The supplier collateral, tailored to the stand, helps give shoppers confidence in the offer promoted.
There is nothing stopping newsagents who want to play in the c-store type space running deals like this on a stand like this.
With WH Smith expanding in Australia, expect to see more of this type of unit and promotion.