Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Excellent example of attracting shoppers with a ‘deal’

Mark Fletcher
June 24th, 2014 · No Comments

cleverimpulseI passed a WH Smith store in Melbourne last week and they were using this 2 for $8 promotion to attract shoppers in-store.

While the deal was not good value in my view, the actual promotion was done in such a way so as to make it feel like a good deal.

The stand itself is excellent, ideal for this type or promotion. The supplier collateral, tailored to the stand, helps give shoppers confidence in the offer promoted.

There is nothing stopping newsagents who want to play in the c-store type space running deals like this on a stand like this.

With WH Smith expanding in Australia, expect to see more of this type of unit and promotion.

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Category: Impulse lines · Newsagency management · newsagency marketing · Tactical display

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