In the first half of 2013 there were 23 lottery jackpots with a first division pool of $15 million or above. In the first half of this year that number dropped to 19.
Newsagents looking to understand why lottery sales this year compared to last may be flat or down should look at the impact of jackpots on their lottery sales. While jackpots impact businesses differently, the reduction this year over last is certain to have impacted some.
Breaking doen the games is also useful in that Powerball has had more jackpots from what I can see yet this has not delivered the level of sales bounce retailers want in some businesses I have seen.
As the survey here in May revealed, jackpots play a vital role in driving shopper engagement with lottery products.