Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

The world cup of beer

Mark Fletcher
June 25th, 2014 · 1 Comment

worldcupbeerIn a supermarket a few days ago I saw this World Cup themed display promoting beer. Whereas other retailers had displays of soccer balls and players, this retailers was focussed on the competition through products they sell. Very clever.

The display is also interesting because it adheres to the basics of good visual merchandising: pyramid in shape and telling a story.

While newsagencies don’t have the product range for this type of World Cup promotion, I am sure with some thought we could have done more to connect with this international event than just sell magazines, stickers and cards.

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Category: visual merchandising

1 response so far ↓

  • 1 Mark // Jun 25, 2014 at 6:07 PM

    Or do similar with the Biggest Tennis Event of the Year – Wimbledon.

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