In a supermarket a few days ago I saw this World Cup themed display promoting beer. Whereas other retailers had displays of soccer balls and players, this retailers was focussed on the competition through products they sell. Very clever.
The display is also interesting because it adheres to the basics of good visual merchandising: pyramid in shape and telling a story.
While newsagencies don’t have the product range for this type of World Cup promotion, I am sure with some thought we could have done more to connect with this international event than just sell magazines, stickers and cards.