Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Using colour to underline a display

Mark Fletcher
June 25th, 2014 · No Comments

basecolourI love the use of the bright blue fabric to draw attention to the entrance display in this shoe shop I saw on the weekend. From across the mall you could see the blue. It was the brightest spot in the store, it drew you to have a look … and that’s the goal of any display.

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Category: Colour blocking · visual merchandising

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