Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Moving AWW cover of Turia Pitt covered

Mark Fletcher
June 27th, 2014 · No Comments

awwcoverjul2014The impact of the moving cover shot on The Australian Women’s Weekly¬†featuring¬†ultra marathon runner Turia Pitt is diluted with the placement of a free Chocolate cookbook covering almost half the cover.

The stuck on chocolate cookbook plus the Priceline catalogue on the back page make this a messy issue to display when customers browse the magazine and shove it back into the shelves, damaging the stuck-on attachments.

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Category: magazines

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