Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promotion drives sales of address books

Mark Fletcher
June 30th, 2014 · No Comments

Our address book sales are up from $61.95 for the first three weeks of June 2013 to $340.22 in the first three weeks of June 2014. This 449% increase in address book revenue has been driven by a small in-store promotion of our address book range – proving the value of promoting smaller profit offerings from the stationery department.

The promoting cost us little in the way of time and space yet the return was excellent. Our main focus was to let shoppers know we had a range. There was no big aisle-end display. There was also no special price offer.

Newsagents can increase stationery sales by focussing on pitching sought-after products in a way that encourages convenience shopping.


Category: Stationery

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