Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sell locally-sourced products and prove your pitch to the local community

Mark Fletcher
June 30th, 2014 · No Comments

theatre showIf we are to promote a shop local pitch to our local communities we need to source locally made and locally connected products. This week I will draw attention to several local suppliers newsagents could consider. Stocking products from these and similarly local suppliers adds credibility to our shop local pitch. To me, local products are products made and / or designed in Australia. If my newsagency was in a country area my focus would be more on products sourced even closer to home.

Just Kiddin is a Melbourne based company run by a talented designer who sells her own designs in the form of tents and other products for kids. Their tents are terrific: easy to display (hang them from the ceiling), well packaged and of high quality. While major retailers have cheaper products, the Just Kiddin tents are seen by shoppers as far superior. In one of my newsagencies we have sold more than 60 tents in the last year – that’s close to $6,000 worth. They are a good fit with newsagents who sell toys, cards for kids and kids magazines – yep, just about anyone.

I first found the products at the HomeĀ and Giving Fair in Melbourne. The business owner and product designer was on the stand offering excellent insights into the products.

Just Kiddin has been a newsXpress preferred supplier for quite some time. They will sell to others.

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Category: Ethics · Newsagency management · Newsagency opportunities · Small Business · Social responsibility

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