Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Using local products to strengthen your local voice

Mark Fletcher
July 2nd, 2014 · No Comments

tinytracksThese Tiny Tracks CDs are produced by a local musician and they feature his arrangements and instrumentations of international music hits – in the form of lullabies to help kids relax and sleep. They are uniquely Australian product showing off Australian entrepreneurship.

Having Tiny Tracks at the counter or in the gift department enables us to promote the local connection and thereby give the business greater credibility in its local pitch.

Mother Hen, the company behind Tiny Tracks, is a preferred supplier to nextra and newsXpress. They will supply any newsagent.

This week I am drawing attention to several local suppliers newsagents could consider. Stocking products from these and similarly local suppliers adds credibility to our shop local pitch. To me, local products are products made and / or designed in Australia. If my newsagency was in a country area my focus would be more on products sourced even closer to home.


Category: Gifts · Newsagency management · Newsagency opportunities

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