Gift cards launched this week by Blackhawk – sold to newsagents through Touch – offer newsagents an opportunity to better connect with online and other sales. Cards for purchases from Facebook, Ticketmaster, XBOX and reloadable Visa cards are good products for us to have in-store.
Gift cards are easy gifts to include with a greeting card. Indeed, I place my Blackhawk gift card stand near greeting cards.
With no stock holding cost and minimal floorspace required the downside for newsagents is minimal.