Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

APC magazine overloaded

Mark Fletcher
July 7th, 2014 · No Comments

magsapctoomanyAPC has a consistent sell through for us of under 50%. It’s now on my early return watch list given the failure of the allocation processes. Bauer has our accurate data yet they allocate ignoring this. Check your supply. Anything less than a 70% sell through and you’re probably losing money.

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Category: Magazine oversupply · magazines

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