Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

You are not your customer

Mark Fletcher
July 7th, 2014 · 1 Comment

fartpenI did not expect the Fart Pen in our impulse / counter lines range to sell all that well. I was wrong. In a couple of weeks we close to selling out. On any measure that’s a good stock turn. Take-aways I’ve been reminded of from this are: I am not my customer, don’t judge, people like fun products and people don’t always buy a gift for why you think.

The most important of these take0aways is having products that make customers smile. Happy customers spend more. They are also more likely to remember the shop. It’s a delight when people tell you why they are purchasing a product like this.


Category: Fun · Gifts

1 response so far ↓

  • 1 TT // Jul 7, 2014 at 7:15 PM

    On average, I sold out the whole box in every two week


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