Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Dressing the newsagency for the holidays

Mark Fletcher
July 8th, 2014 · No Comments

holidayfosThis is the front of my newsagency as it looked on Sunday. I’m posting to show off the pitch to shoppers in the mall for school holidays. Visitors to the shop often say it does;t look like a newsagency. The thing is, core newsagency lines like magazines and stationery are doing well and achieving excellent growth for us – above industry average growth. So while this newsagency does not obviously present as a newsagency, at the cash register it works as a newsagency in core departments.

Click on the image for a full version.

The Siku cars on the right attract boys through to granddads, the TY stand attracts girls through to grandmothers, the sand attracts everyone and the puzzles attract smilies through to retirees. Each offer has been deliberated selected and placed.

Placement, too, has been done so passers-by can see past the front line to cards, gifts and other lines.

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Category: Newsagency management

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