Opening a retail newsagency in the morning involves more than opening the door, putting out the day’s newspapers and magazines, turning on the lights, putting cash in the cash drawers, making sure the floors are clean and turning on their heating or cooling.
Opening the shop every day should include other tasks like:
- Checking the window display – that it looks excellent.
- Checking that the counter is fully stocked.
- Checking that magazine shelves are tidy.
- Checking that the card department is tidy.
- Knowing what the counter pitch is for the day.
- Making a change so the shop is different in some way today than it was yesterday.
- Embracing being at work – being there because you want to be there for your customers.
Whatever your process is, write it up and have it on a clip board for your person opening the shop to have it to check off every morning.
Stop being predictable and your sales will not be predictable. Stop being average and your sales are more likely to not be average.
Opening your shop is like putting on a show. Imagine that everything up to today has been a rehearsal for today. Okay, this may sound weird but think about it.
This week I’m going take a look at everyday management of the typical newsagency business – to open discussion among people here about what they do in the area of I cover and to help others to look at their own processes.