It’s dangerous for the ANF to promote that newsagents sell four colour Bic pens for $3.20 with Officeworks at $3.61 – dangerous because newsagents are not consistent with pricing and dangerous because Bic is not the only brand pen we sell.
I sell a Papermate four colour pen for $2.60. I think it’s better than the Bic product. The ANF promotion does not support my business nor the businesses of many newsagents with this pitch.
While I understand what the ANF was trying to do with its tweet, I don’t see it as good use of the social media platform. There are other tweets the ANF could more safely send for newsagents.
I’d be interested to low if the ANF engaged with GNS and Ancol about this.