Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Loving the Grumpy Cat

Mark Fletcher
July 11th, 2014 · No Comments

gcpic3In a week we sold seven Grumpy Cats – by having fun with the product in line with its representation in social media – on Twitter and Facebook. Notice the call to action signs our team made.

We have the Grumpy Cat at the counter and in our plush department.

We sell cat magazines, calendars and plush so why not the Grumpy Cat? Customers agree. 7 sold in a week!

The Grumpy Cat is from Jasnor. If you want to know more about this beast and the fortune it is making for its owner check here. It’s an example of leveraging a brand that appeals to a valuable shopper and connection with a social media phenomenon at the same time.

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Category: Plush

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