Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Using AFL licenced product to get guys buying greeting cards

Mark Fletcher
July 12th, 2014 · No Comments

aflcardsofflocAs part of the school holidays floorspace shuffle we placed the floor display unit with Hallmark AFL licenced cards,wrap and gifts in our guay magazine nook at the end of our main magazine aisle. The change in location delivered a sales kick as people who were browsing magazines discovered the AFL brand. This approach works particularly well on AFL crazy Melbourne.

Constantly moving floor display units around is a valuable way to drive sales. It’s what gift shops do and we need to as well given that we are competing more and more in this space.

The traditional newsagency shop floor management approach of set and forget is something we need to forget.


Category: Greeting Cards

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