Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Five fundamentals of retailing where some newsagents let our channel down: comfort

Mark Fletcher
July 15th, 2014 · 9 Comments

This week I am calling out five basic areas of retailing where some newsagents make the rest of us look bad. I am writing about these five areas because in the minds of plenty of Australian shoppers all newsagencies are as bad as the worst one they have visited.

COMFORT

Comfort in retail is important. The less comfortable an experience the less time a shopper will want to spend in the store.

By comfort I mean: temperature, accessibility, cleanliness and basic safety.

I was in a newsagency recently where the carpet was ripped in parts such that it would be easy to trip. In another the bare floorboards were splintering. And in another the floor looked like it had not been cleaned in months.

In each of these examples the comfort of shoppers was impacted in such a way that I suspect it plays out negatively on sales.

We need to provide a comfortable and enjoyable space where shoppers love to shop. This means a clean and safe floor, an in-store temperature appropriate to the season, an easy to navigate layout and an overall situation your shoppers enjoy.

We all need to take a more critical view of our shops and ensure we provide our shoppers with a competitively good experience.

11 likes

Category: Management tip · Newsagency management

9 responses so far ↓

  • 1 Clive // Jul 15, 2014 at 7:46 AM

    Buy the Ostrich Feather Duster from GNS (code 33370).

    This piece of equipment will save you hours keeping the dust at bay on shelves and individual items (sometimes not having to actually touch the item).

    I also have one at home.

    They are excellent.

    3 likes

  • 2 allan wickham // Jul 15, 2014 at 12:24 PM

    Kinky is when you use a feather…..perverted is when you use the whole ostrich. ….

    Sorry, couldnt help myself….lol…!

    6 likes

  • 3 Mark Fletcher // Jul 15, 2014 at 1:46 PM

    Great tip Clive.

    0 likes

  • 4 Mark Fletcher // Jul 15, 2014 at 1:46 PM

    Great tip Clive.

    0 likes

  • 5 shauns // Jul 15, 2014 at 2:16 PM

    I have 2 dusters one called Christine and the other Nicole :)

    6 likes

  • 6 Jenny // Jul 15, 2014 at 7:28 PM

    Very funny Allan, I knew there’d be someone out there who wouldn’t be able to resist commenting.

    1 likes

  • 7 June // Jul 16, 2014 at 12:01 PM

    Shauns I noticed that both your dusters
    were girls – why aren’t you dusting?????

    1 likes

  • 8 shauns // Jul 16, 2014 at 5:40 PM

    Oh I do …..well I did once or twice . I get the early mornings so its a bit of a trade off I would say ,by the time I get back to the shop its already done .;)

    1 likes

  • 9 June // Jul 17, 2014 at 12:29 PM

    Shaun, you will like this -I interviewed a lass once and she said (when I told her
    what the tasks were) “Oh I don’t do vacuuming”
    I wonder where she is today??????

    2 likes

Leave a Comment

Powered by sweet Captcha