This week I am calling out five basic areas of retailing where some newsagents make the rest of us look bad. I am writing about these five areas because in the minds of plenty of Australian shoppers all newsagencies are as bad as the worst one they have visited.
Comfort in retail is important. The less comfortable an experience the less time a shopper will want to spend in the store.
By comfort I mean: temperature, accessibility, cleanliness and basic safety.
I was in a newsagency recently where the carpet was ripped in parts such that it would be easy to trip. In another the bare floorboards were splintering. And in another the floor looked like it had not been cleaned in months.
In each of these examples the comfort of shoppers was impacted in such a way that I suspect it plays out negatively on sales.
We need to provide a comfortable and enjoyable space where shoppers love to shop. This means a clean and safe floor, an in-store temperature appropriate to the season, an easy to navigate layout and an overall situation your shoppers enjoy.
We all need to take a more critical view of our shops and ensure we provide our shoppers with a competitively good experience.