Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Newsagents need to respect supplier support

Mark Fletcher
July 16th, 2014 · 2 Comments

magsbauerstandSupplier funded stands ought to be used to promote products from that supplier.

Using a supplier stand to promote products from another supplier disrespects the relationship.

In one newsagency I saw recently half the double-sided stand was being used to promote competitor products. The risk is the supplier removes a useful stand.

1 likes

Category: magazines

2 responses so far ↓

  • 1 shauns // Jul 16, 2014 at 6:05 AM

    I no longer use their stands (woolworths actually gave me a really good one) If one magazine compliments another i do not see why not do it ,increased sales is what we are after and besides that i have never heard from a magazine supplier unless they are chasing money .

    0 likes

  • 2 shauns // Jul 16, 2014 at 6:06 AM

    Also you need a relationship to be able to disrespect it ,what we have with these 2 companies is hardly a respectful relationship .

    7 likes

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