Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Vogue covers up the competition

Mark Fletcher
July 21st, 2014 · No Comments

magsvoguecoverupThe latest issue of Vogue Australia covers the title behind it with the card holding the St Tropez tan gift with purchase. I moved it after I took the photo so it was in the top pocket and not obscuring anything. In many newsagencies I suspect it would not be moved – thereby blocking the title behind. Publishers of the obscured would have every reason to be frustrated, especially if sales are impacted.

While a good gift can lift sales, publishers sending our packages like Vogue Australia with this issue of should ask for placement that respects other titles.

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Category: magazines · visual merchandising

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