Here is a good example of the type of impulse purchase item that works well at the counter. Kids, parents and grandparents love these finger puppets. They purchase them for a kid right away – instead of a candy – or to slip in a card and post. While c-stores, supermarkets and plenty or others have candy at the counter, it’s with items like these that we can pitch a point of difference.
A single item will not make our fortune … many single items could.